What are the minimum requirements to become a Publisher Partner? What criteria does GN employ to evaluate prospective sites?

Answer

All Publisher partners are required to have a minimum of 1 million page views per month and roughly 100,000 unique visitors. As Gorilla Nation sells all media on a site-specific basis, we are required to stringently evaluate new partners to assure they can be sold individually and warrant site specific budgets.

Beyond general traffic requirements, GN also looks for the following:

  1. 1-2 IAB standard ad placements “above the fold” (ex. 728x90, 300x250, 160x600)
  2. Strong editorial content
  3. Cohesive and clean look and feel
  4. New and innovative sponsorship opportunities
  5. Significant International Traffic (Canada, UK, Australia)
  6. Strong demographic concentrations.

Bear in mind that the information above is used as a general guideline for evaluation and is not necessarily indicative of the criteria used in all instances. If you have any additional questions, please complete our Publisher Information Request Form and a member of our team will be in touch should we be interest in pursuing a partnership.

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