LOS ANGELES, CA— JANUARY 31, 2010 — Gorilla Nation (www.gorillanation.com), the world’s largest online branded sales company, announced today the launch of totallyher, a vertically focused media services business designed to organize Gorilla Nation’s female audiences, research, specialized ad products and sales efforts. totallyher is a collection of female destinations focused on providing information, entertainment and social connection for women online.
Gorilla Nation developed totallyher to verticalize content and context in order to better understand the women’s audience and the marketer base. The compilation of publishers included within totallyher consists of premium quality content sites with highly engaged communities. With publishers such as Momtastic, theFashionSpot, Cooks.com, and King.com, totallyher provides women with guidance as well as escapism, and gives marketers a platform to interact with the most sought after demographic.
totallyher boasts a dynamic media services team consisting of sales specialists, devoted designers, marketing professionals, and research analysts. The dedicated sales team creates integrated media programs that go well beyond the banner. By incorporating mobile, video, social media and rich display products into custom media programs, totallyher is able to deliver a brands message within the right engaged environment.
The totallyher sales team is spearheaded by Greta Lawn, the Director of East Coast Sales. Lawn joins totallyher from CBS Interactive where she was the Senior Account Executive of entertainment. Prior to CBS Interactive, she was an Account Executive at Condé Nast Digitaland the Beauty Sales Manager for the Womens Digital Group at Hachette-Filipacchi Media. She has a proven track record for managing stylized sales teams that build successful media marketing and advertising programs for leading marketers.
“Gorilla Nation believes that in today’s crowded market place, brands achieve more by working with experts,” says Brad Agens, Senior Vice President of Sales for Gorilla Nation Media. “When we were presented with the opportunity to work with these rapidly growing and fantastic female communities we knew that in order to be experts against this demographic we would need to not only build a dedicated sales team but an entirely specialized division which we have accomplished through totallyher.”
“I’m thrilled to be leading the sales efforts for totallyher,” says Lawn. “Our goal is to be a media and marketing services partner for brands by distributing their message through exceptional ad products, across a vertical audience with scale.”
To learn more about totallyher, visit www.totallyher.com
About Gorilla Nation:
Gorilla Nation is the world’s largest online branded sales company, exclusively representing the online branded ad inventory of over 500 premium content sites. GN is focused on selling site-specific, integrated media and promotional programs across its properties on behalf of Fortune 500 brand marketers - marrying message with media. GN vertically organizes its content audiences, research, specialized ad products and sales efforts into four brand units: Gorilla Nation, servicing entertainment and male-lifestyle; totallyher, servicing female lifestyle; Youthology Media, servicing kids, tweens, and teens; and, Globetrotting Digital, servicing travel & leisure. Working closely with its web publisher partners, each of these vertical media services units provides advertising clients the ability to build high impact, rich media programs across one or more properties to provide superior audience reach, site-specific creative frequency, guaranteed media placements and integration of message to contextually relevant audiences. The company is committed to delivering unique creative media programs, from concept through execution, along with exceptional customer service. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, San Francisco, Scottsdale, Toronto, Montreal, London, Sydney and Melbourne.
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