News Release

Andrew Macaulay to Lead Gorilla Nation’s GNhealth Market Sales

Gorilla Nation NEWS For Immediate Release
Andrew Macaulay to Lead Gorilla Nation’s GNhealth Market Sales
LOS ANGELES, CA – March 27, 2007 – Gorilla Nation (
the world’s largest online ad rep firm, announced today that it has tapped Andrew
Macaulay as its first New York-based Account Executive to lead advertising sales
initiatives for its GNhealth market, the newest of its twenty-five vertical markets providing
brand marketers and advertising agencies access to leading “mid-tail” web properties.
Mr. Macaulay brings over 10 years of ad sales experience to Gorilla Nation, most
recently as Rx Category Manager at Rodale’s Women’s Health Magazine, where he
established relationships with an impressive range of brand marketers including
GlaxoSmithKline, Pfizer, Merck, Schering-Plough, Bayer and Berlex Labs. Prior to
Women’s Health, he was Consumer Ad Director at SAIL Magazine, and worked for
several years at Forbes.

“We entered this very competitive vertical with a lot of forethought,” stated Aaron Broder,
Gorilla Nation co-founder and CEO. “We wanted to first insure we could exclusively
represent a large enough group of sites to have a compelling product offering for our
clients. Then, we wanted to make sure we hired the right individual to head up our
efforts, and we’re delighted to have someone with Andrew’s experience and professional
connections on board. It’s not just the audience reach but the quality of our new
GNhealth properties that have us all very excited to get them out there in front of brand

eMarketer estimates the pharmaceutical segment of the health market increased its
online spending nearly 25% last year to $780 million as drug marketers shifted dollars
from consumer mass marketing to more targeted opportunities on the web.
About Gorilla Nation Media, LLC Gorilla Nation is the world’s largest online ad sales rep firm. The company exclusively represents over 500 leading web publishers, and sells integrated media and promotional programs to Fortune 500 brand advertisers. Working closely with its web publisher partners, GN’s expertise within select vertical markets provides advertising clients the ability to build high impact, integrated, rich media programs across one or more properties to deliver superior audience reach. The company is committed to delivering exceptional customer service, optimization and execution of creative media and promotional programs. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, and Toronto.
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