News Release

Gorilla Nation Adds Sigalert to Auto Audience: Traffic Site to Drive Ads on Wireless Devices

Gorilla Nation Media NEWS For Immediate Release
Gorilla Nation Adds Sigalert to Auto Audience: Traffic Site to Drive Ads on Wireless Devices
LOS ANGELES, CA - July 25, 2006 -- Gorilla Nation Media recently added Sigalert.com to its
aggregated automotive vertical market and will exclusively represent the site to increase future
online ad revenues from major brand marketers.
Sigalert is a leading traffic information site which currently receives over 7 million page views
per month* and partners with several major media sites, including NBC TV and the LA Times.
Roughly 65% of its traffic comes from S. California users, making it a prime destination for many
forms of automotive marketing communications in the largest car culture in the country.
“Sigalert represents a major expansion for us in this lucrative category,” stated Brian Fitzgerald,
President of Gorilla Nation. “It’s an incredibly useful site that provides us the ability to sell very
integrated, regionally targeted media programs across multiple communications platforms.”
New creative ad units will include strategic placement of destination icons on selected area
maps. For example, franchise brands such as Starbucks, McDonalds and Chevron may now
integrate location logos and special promotional offers within traffic graphics. Space will also be
available within alerts sent to motorists via wireless devices, including cell phones and PDAs,
where real-time traffic information is most useful.
Gorilla Nation has implemented innovative online advertising programs for several Fortune 500
automotive marketers, including Ford, General Motors, Mazda and Scion.
About Gorilla Nation Media, LLC
Gorilla Nation is the world’s largest web site advertising sales representation company. It
exclusively represents over 400 leading web publishers, and sells integrated media and
promotional programs to Fortune 500 brand advertisers. GNM’s expertise within select vertical
markets provides clients with the ability to build online media programs across one or more

*
properties to deliver the necessary unique audience reach for each custom program. Working
hand in hand with its Web publisher partners, GNM is able to deliver high impact, integrated rich
media programs across a multitude of Web sites and content verticals. GNM is committed to
delivering superior customer service, optimization, and execution on creative media and
promotional programs. Founded in 2001, GNM is headquartered in Los Angeles with offices in
New York and Chicago. Gorilla Nation is a Pegasus Media internet company.
* comScore/Media Metrix 7/06
CONTACT: Frank Simonelli VP/Marketing This e-mail address is being protected from spambots. You need JavaScript enabled to view it 310.449.1890 x 251
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