LOS ANGELES, CA OCTOBER 21, 2011 – Evolve Media Corp., an integrated media company, announced today the acquisition of BabyandBump.com (www.babyandbump.com), which will become a part of its Momtastic division (www.momtastic.com), a leading online destination and community for moms.
BabyandBump.com is an online community dedicated to offering a friendly environment for both current and expecting moms to engage in discussions about all things family related. Launched in 2007 by a set of expecting parents, BabyandBump has grown to become a leading destination for moms seeking to read and discuss a variety of topics ranging from conception and pregnancy to parenting and family. The site is currently home to over 170,000 active contributing members and reaches millions of unique visitors who consume over 20 million pageviews of content per month. With approximately 20,000 conversations taking place on the site every day, BabyandBump is recognized as the most active parenting community on the web by Big-Boards.com.
“BabyandBump.com is a perfect example of what Momtastic represents; a rapidly growing community that continuously keeps its female users drawn in through fresh conversations and engaging topics,” says Brian Fitzgerald, President and Co Founder of Evolve Media Corp. “We are excited to welcome BabyandBump.com into the Momtastic family, and look forward to having its community further enrich our pregnancy and parenting offerings.”
“I am delighted to have BabyandBump.com reach a new level of awareness by joining Momtastic,” said Charlene Irvine, who co-founded BabyandBump.com. “I look forward to continuing my roles in fostering the strong parenting community that our members have come to know and trust.”
Evolve’s female vertically-focused online branded sales company, totallyher, will continue to lead all sales efforts for Momtastic including BabyandBump.com by creating custom integrated marketing programs incorporating mobile, video, social media and rich display products.
The acquisition of BabyandBump.com comes on the heels of the recent completion by Evolve of its acquisition of PregnancyForum.co.uk, a leading UK-based pregnancy community website.
About Evolve Media:
Evolve Media (http://www.evolvemediacorp.com/) is a unique global brand architect in the digital space. Evolve brings together four synergistic companies to create one compelling offering: Gorilla Nation, the world’s largest brand ad sales company that specializes in targeting affinity audiences; AtomicOnline, publisher of large digital media properties, such as SheKnows (now #3 on Comscore for Women), CraveOnline, TheFashionSpot, GameRevolution, Momtastic; Springboard Studios, a one-stop branded entertainment video solution, and Double Helix, a creative and interactive marketing team comprised of over 40+ web designers and developers.Evolve offers brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. To drive the best results we offer best-in-class integration and creative solutions tailored to specific brand objectives. Evolve’s primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 600+ sites, reaching 300 million people globally each month.
For More Information:
Senior Manager of Marketing Communications
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(310) 449-1890 Ext. 8263