News Release

Evolve Media Corp. Acquires WholesomeBabyFood.com to Strengthen Momtastic’s Parenting and Food Offering

LOS ANGELES, CA MAY 20, 2011 – Evolve Media Corp., an integrated digital media company, announced today the acquisition of WholesomeBabyFood.com (www.wholesomebabyfood.com), which will become a part of Momtastic (www.momtastic.com), a leading online destination and community for moms. 
 
WholesomeBabyFood.com features fresh, fast and simple homemade baby food recipes & easy guides on introducing solid foods to babies. The site was founded by Margaret Meade in 2003 out of a desire to provide healthy food for her twin boys. The content of the website combines pediatric and nutrition advice, medical recommendations and motherly knowledge of food, in order to create recipes that inspire parents to make their own baby food. WholesomeBabyFood.com is the number one searched site for “baby food” on the web and reaches 510,000 monthly unique visitors (Google Analytics, March 2011). 
 
“WholesomeBabyFood.com is the epitome of a premium content rich site with a mommy blogger voice which is exactly what Momtastic offers to moms,” says Mike Dodge, President of AtomicOnline, Evolve’s publishing division. “Adding WholesomeBabyFood to the Momtastic family allows us to offer our community as well as marketers more in depth content surrounding parenting, health and food.”
 
“I am thrilled to have WholesomeBabyFood become a part of Momtastic,” says Margaret Meade, Founder, Creator, and Contributor to WholesomeBabyFood.com. “I look forward to seeing how Momtastic takes WholesomeBabyFood to the next level by adding mobile, social and video features to our existing strong content.” 
totallyher, Evolve’s female vertically-focused online branded sales company, will continue to lead all sales efforts for Momtastic including WholesomeBabyFood.com by creating custom integrated marketing programs incorporating mobile, video, social media and rich display products. 
 
About Evolve Media Corp:
Evolve Media Corp (http://www.evolvemediacorp.com/) is an integrated digital media company. Evolve brings together four synergistic companies to create one compelling offering: Gorilla Nation, the world’s largest brand ad sales company that specializes in targeting affinity audiences; AtomicOnline, publisher of large digital media properties, such as SheKnows (now #3 on Comscore for Women), CraveOnline, TheFashionSpot, GameRevolution, Momtastic; Springboard Video, a one-stop branded video solution, and Double Helix, a creative and interactive marketing team comprised of over 40+ web designers and developers. Evolve offers brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. To drive the best results we offer best-in-class integration and creative solutions tailored to specific brand objectives. Evolve’s primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 600+ sites, reaching 300 million people globally each month. 
 
For More Information:
Whitney Ashley 
Senior Manager of Marketing Communications 
(310) 449-1890 Ext. 8250 
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