LOS ANGELES, CA— MAY 17, 2011 –Evolve Media Corp., an integrated digital media company, announced today the launch of its new travel-focused sales division, Globetrotting Digital Media (GDM), and the hiring of a dedicated team of travel industry veterans to exclusively represent the online advertising inventory for a growing slate of premium travel publishers.
By leveraging Evolve’s award-winning creative services team, GDM is able to serve as a premium partner to advertisers looking to execute on custom display, video and sponsorship driven branding initiatives, while at the same time offering the contextual reach and performance that is found through traditional vertical ad networks. The GDM portfolio includes over 120 travel-focused publisher partners delivering 9.3 million unique global visitors monthly (comScore, March 2011).
“Evolve Media Corp is rapidly expanding our vertically focused media services business with Globetrotting Digital Media being the third vertical we’ve launched in 2011,” stated Aaron Broder, CEO of Evolve Media Corp. “Our goal is to fill the creative void left by traditional ad networks by offering marketers a solution that provides custom creative delivered with scale across our diverse group of premium travel publisher partners.”
The newly launched Globetrotting Digital unit is to be spearheaded by its vice president of operations Tim Springstead, formerly of Travel Ad Network and IAC, who will work with Keith Bonnici, the division’s general manager, to support the growth of the Globetrotting division. Sales efforts will be led by a national team that includes former Sherman’s Travel sales executive Krista Arrigo as well as west coast sales and business development executive Renee Siemak.
“We made the decision to enter the travel market with Globetrotting Digital as we see a big opportunity to bring a custom solutions approach to what has traditionally been a network driven marketplace. Evolve’s expertise in delivering custom packages with the same scale as the traditional ad networks deliver standard IAB units will help us bring a much sought after solution to travel marketers, which will more effectively deliver their brand messages and further drive ROI. We believe that this combination of investment in creative services and a top-of-market sales team allows us to deliver a suite of high-quality product offerings for marketers that are wholly unique to the marketplace,” Aaron Broder.
To learn more about Globetrotting Digital media please visit http://GlobetrottingDigital.com.
About Evolve Media:
Evolve Media Corp (http://www.evolvemediacorp.com/) is an integrated digital media company. Evolve brings together four synergistic companies to create one compelling offering: Gorilla Nation, the world’s largest brand ad sales company that specializes in targeting affinity audiences including men (GorillaNation.com), women (TotallyHer.com), kids/teens (Youthology.com) and travel (GlobetrottingDigital.com); AtomicOnline, publisher of large digital media properties, such as SheKnows, CraveOnline, TheFashionSpot, GameRevolution and Momtastic; Springboard Video, a one-stop branded video solution, and Double Helix, a creative and interactive marketing team comprised of over 60+ web designers and developers.Evolve offers brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. To drive the best results we offer best-in-class integration and creative solutions tailored to specific brand objectives. Evolve’s primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 600+ sites, reaching 300 million people globally each month.
For More Information:
Senior Manager of Marketing Communications
(310) 449-1890 Ext. 8250