TORONTO, CANADA — December 8, 2011 — Gorilla Nation Media (www.gorillanation.com), the world’s largest online branded sales company, announced today it will exclusively represent the online advertising inventory for the Guardian news publications in Canada.
Committed to quality journalism, photography and design, the Guardian is one of the most modern and vibrant international newspapers on the market. With over 1.5 million unique visitors in Canada, its online presence is considered a leader in newspaper websites, having won the best newspaper category at the prestigious 2009 Webby Awards (for the fourth time in five years)—defeating the Times, Independent and New York Times.
Across a network of more than 20 sites, Guardian.co.uk, TheObserver.co.uk and GuardianNews.com cover a wide range of subject areas from sport and the arts to education and jobs in a distinctive editorial style, providing features with humor, irreverence and intelligent comment.
“We look forward to working with Gorilla Nation Canada, who has an impressive success rate in producing innovative marketing campaigns,” said Liz Werrey-Easterbrook, International Group Head of Guardian News and Media. “We’re confident that this partnership will allow us to build even greater advertising relationships in the Canadian market".
“We’re thrilled to exclusively represent a world leading property such as the Guardian in the Canadian market and be able to add to Gorilla Nation’s news and business offering,” said Walder Amaya Senior Vice President of Gorilla Nation Canadian and Interantional Operations. “The partnership continues to bolster our roster that already includes some of world’s leading, most trusted sources for news, business and financial news.”
About Gorilla Nation:
Gorilla Nation is the world’s largest online branded sales company, exclusively representing the online branded ad inventory of over 500 premium content sites. GN is focused on selling site-specific, integrated media and promotional programs across its properties on behalf of Fortune 500 brand marketers - marrying message with media. GN vertically organizes its content audiences, research, specialized ad products and sales efforts into four brand units: Gorilla Nation, servicing entertainment and male-lifestyle; totallyher, servicing female lifestyle; Youthology Media, servicing kids, tweens, and teens; and, Globetrotting Digital, servicing travel & leisure. Working closely with its web publisher partners, each of these vertical media services units provides advertising clients the ability to build high impact, rich media programs across one or more properties to provide superior audience reach, site-specific creative frequency, guaranteed media placements and integration of message to contextually relevant audiences. The company is committed to delivering unique creative media programs, from concept through execution, along with exceptional customer service. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, San Francisco, Scottsdale, Toronto, Montreal, London, Sydney and Melbourne.
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