Springboard capabilities include:

Springboard is a new proprietary suite of CMS-independent ad-supported publishing technologies that enhance a publisher’s property, increase page views and create new revenue streams. The first of several products is a fully customizable video player platform, integrated with the leading rich media video ad vendors, providing video ad inventory with reach, context-based targeting, and optimization. This same platform will support multiple channels, images and text, enabling sites to create widgets for users. Other Springboard products in development include technologies designed to increase both user traffic and sellable ad inventory.