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Regina Celada

Regina Celada

Tuesday, July 31, 2012 15:40

Hawaiian Tropic - Runway to Summer

Hawaiian Tropic partnered with TotallyHer to bring the "Runway to Summer" to the masses! The Runway to Summer is an annual fashion show hosted by TheFashionSpot.com, at the W in Hollywood, CA.
 
In addition to Hawaiian Tropic sponsoring this popular offline event, they also received multiple custom videos, sampling opportunities, and were the exclusive sponsor of the digital coverage on TheFashionSpot.com and other select TotallyHer properties.
 
Features
  • Custom video series
  • Branded destination
  • Offline event - Runway to Summer Fashion Show
  • "Get the Look" Sponsorship
  • Event image gallery
  • Weather fashion finder
  • Custom syndi
  • Custom Overlay
  • On-site sampling of product
  • Sweepstakes
Friday, February 10, 2012 23:42

About Us

totallyher is the newly launched division of Gorilla Nation, dedicated to women.  With the Gorilla Nation roster of female lifestyle communities on the rise in number and in size , totallyher was created to provide expertise to clients around this powerful demographic. 

 

Mumtastic, Cooks.com, TheFashionSpot, and SheKnows are just a few of the top publishers that have signed with totallyher. Our vast knowledge and proprietary technologies enable brands to not only reach women but engage and interact with them.

Thursday, February 09, 2012 03:23

Our Mission

totallyher is a digital marketing and sales company dedicated to women, kids and teens. We own and operate core female sites within the UK online female market, including She Knows, The Fashion Spot and Mumtastic.
 
Alongside our owned and operated sites, we represent 3rd party female lifestyle communities and destinations that have one thing in common; they are focused on the core reasons women are online. Here at totallyher we don’t just reach women, fashionistas and parents…we also cater for Kids and Teens across our Youthology offering, including our owned and operated teen site, Teenspot.

Women, kids and teens turn to the web to find information, connect with friends and family, and to have fun. At totallyher, our vast knowledge and proprietary technologies enable brands to not only reach women, kids and teens, but engage and interact with them. Please browse our creative showcase, visit our partnered sites, and reach out to a sales representative to learn more about totallyher!
Monday, April 02, 2012 21:55

Purex - Interactive Overlay

This high-impact, customized overlay allows users to engage with the client's product. In addition, it allows the users to see the product's key benefits, making double impact!
 
Features:
  • User-initiated
  • Control enzyme motion with mouse
  • Client Engagement
  • Interactive
  • Sampling promotion & Purchase intent with coupon button
Feature your brand as part of this custom editorial piece illustrating how the TFS audience can ‘get the look’ using client product
 
Sponsorship Includes:
  • Choose up to 5 featured ‘Looks’ and achieve that look with clients products. This can be beauty, clothing or accessories
  • Editorial content written by one of TFS’s editors
  • Reskin & Roadblock on editorial page and Homepage
  • Featured promotion on TFS Homepage
  • ROS & Co-branded Media
Tuesday, February 07, 2012 03:27

Macy's Impulse - Custom Editorial Hub

Features:
  • Branded reskin
  • Client-provided 300x250
  • Co-branded units
  • Flash panel featuring editor-created collages with styles from NYC, London, LA & Boston
  • Two tabs outlining editor’s fashion picks and items from  the Macy’s Impulse line direct users to article pages within the hub
  • Editor’s Bio unit on the side of the hub entices users to get to know the TFS editors better

    -   Users can click the unit to view a longer version of the editor’s bio
Monday, April 02, 2012 20:31

H & M Branded Canvas

Features:
  • User-initiated expanding unit
  • Branded background as client video plays
Can also include:
  • 10 sec “snack” video
  • Up to 3 clickthroughs on the branded skin
Tuesday, February 28, 2012 15:50

TFS Downy Flip Book Mash-Ups

For the first time ever, TFS presents “The Interactive Mash-Up Fashion Flip Book” presented by Downy.  Users are able to mix and match sections of the body, such as:
  • Head (accessories, hats, etc.)
  • Torso (tops, jackets, etc.)
  • Legs (pants, shorts, skirts, etc.)
And by utilizing the click-through arrows, users can create unexpected fashion trends!  Complete a trend from head-to-toe and unlock tips on how to get the look!
 
Features:
  • 3D graphics
  • Fun, interactive unit
  • User controls the flipbook
Saturday, February 11, 2012 00:12

Key Properties

  

Monday, March 05, 2012 17:11

Key Clients

                
                 
     
 
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In the News

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    January 20, 2012 Momtastic Acquires RealityTea and WebEcoist

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