Evolve Media Launches Proprietary In-View Video Ad Solution, INglide
INglide is the Newest Addition to Evolve Media’s INgagement Suite of Video Viewability Ad Solutions
LOS ANGELES, CA – OCTOBER 14 2014 –Evolve Media LLC., the largest publisher of enthusiast content on the web, publishing passion-fueled content for men and women under its vertical portfolios, CraveOnline and TotallyHer, announced today the debut of INglide, a premium video ad solution delivering engagement and guaranteed video viewability. As with the recently launched INgage, INglide is part of Evolve Media’s Video INgagement suite of viewability ad solutions.
True to its name, INglide’s functionality is seamless: as readers move past the top of an article, more deeply engaging with content, the INglide player glides out from the right side of the page. INglide adheres to the page so that as the reader scrolls, the player remains constantly in-view. Once the video is completed or closed, the player then glides out of view.
As an optimal video viewability product, INglide showcases advertiser video on auto-start and uses roll-over functionality to activate sound. Sound is only played and tracked when a reader hovers over the content for a minimum of 1 second, thereby eliminating sound due to accidental or unintentional mouse-overs. Both VAST and VPaid compliant, INglide has robust targeting capabilities and comprehensive reporting analytics. INglide's distribution currently consists of more than 100 million monthly in-view impressions (and growing) across premium enthusiasts sites catering to influential men and women.
INglide, like INgage, will be priced on a cost per view basis, ensuring that clients only pay for videos that are actually in-view and watched.
"Viewability and engagement are of paramount concern to our clients," states Brian Fitzgerald, President and Co-Founder of Evolve Media. "INglide allows us to deliver pre-roll and branded entertainment to consumers that are actually engaged with the content they love."
About Evolve Media LLC.
Evolve Media is a publisher of leading enthusiast lifestyle destinations for men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 95 million people globally each month. Our mission is simple; we create the content people are passionate about.
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